Burton
Burton Brand Story and History:
Burton Snowboards was founded in 1977 by Jake Burton Carpenter in Londonderry, Vermont. Jake Burton is often credited with pioneering the modern snowboard and helping to bring the sport into the mainstream. Initially, Burton started with a single product, the “BB1” snowboard, which was handmade and sold to a small but growing community of snowboarding enthusiasts. Over the years, Burton expanded its product line to include a wide range of snowboards, bindings, boots, outerwear, and accessories. The company played a crucial role in establishing snowboarding as a recognized and respected winter sport, advocating for its inclusion in major competitions, including the Winter Olympics.
Burton Product Features and Design:
Burton is renowned for its innovative and high-quality products designed to enhance the snowboarding experience. Key features include:
- Advanced Technology: Burton integrates cutting-edge technology in its products, such as the Channel Mounting System for bindings, which offers unlimited stance options and better board feel.
- Durable Materials: The brand uses premium materials like carbon fiber and high-strength composites to ensure durability and performance in extreme conditions.
- Customizable Gear: Burton provides a wide range of customizable options, allowing riders to choose gear that fits their style and performance needs, from board flex and shape to boot fit and binding responsiveness.
- Stylish Design: Burton combines functionality with stylish design, offering a variety of colors and patterns that appeal to different tastes and preferences.
Burton Target Audience:
Burton appeals to a broad audience, including:
- Professional Snowboarders: High-performance gear designed for extreme conditions makes Burton a preferred choice among professional athletes.
- Amateur Riders: Beginners and intermediate riders appreciate Burton’s wide range of products that cater to different skill levels, providing reliable and easy-to-use gear.
- Outdoor Enthusiasts: Beyond snowboarding, Burton’s outerwear and accessories are popular among outdoor enthusiasts who value quality and performance.
- Youth and Women: Burton has dedicated lines for women and youth, with specific designs and sizes to meet their unique needs and preferences.
Burton Social Responsibility and Sustainability:
Burton is committed to sustainability and social responsibility:
- Sustainable Practices: The company uses eco-friendly materials and manufacturing processes, including recycled polyester and bluesign®-approved fabrics. Burton aims to reduce its environmental footprint by minimizing waste and promoting recycling.
- Environmental Initiatives: Burton supports various environmental organizations and initiatives, such as Protect Our Winters (POW), which works to combat climate change and preserve winter sports.
- Fair Labor Practices: Burton is dedicated to ensuring ethical labor practices in its supply chain, promoting fair wages, and safe working conditions.
- Community Engagement: The company engages in community outreach and supports programs that promote outdoor sports and healthy lifestyles among youth.
Burton User Reviews and Reputation:
Burton enjoys a strong reputation and positive user reviews, characterized by:
- High Quality and Performance: Customers frequently praise the high quality and performance of Burton products, noting their durability and functionality in various conditions.
- Innovative Design: Users appreciate the innovative features and advanced technologies that enhance their snowboarding experience.
- Brand Loyalty: Many customers express long-term loyalty to Burton, citing the brand’s consistent reliability and commitment to excellence.
- Customer Service: Burton is known for its responsive and helpful customer service, further enhancing customer satisfaction and trust.
Burton Founded: 1977
Burton Headquarters: Burlington, Vermont, USA
Burton Website: https://www.Burton.com/
